SEO 101

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Author: Bobby Eubank

Article source: http://www.onpageone.net/. Used with author's permission.

SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. The problem most SEO companies face is the fact that they forget the basics.

Spiders (robots) love the basics. Spiders will crawl through the web looking for sites that are rich in text. When a spider finds a site rich in text, it will sit down and go to work. Who knows sometimes they even invite other spiders. When you are trying to get listed high in the Search Engines, make sure that you have lots of text. After all Content is KING!

The next thing that you need to worry about is how the spider crawls your site. Make sure that you remove all javascript and css. Put your CSS and javascript in external files. Then make sure that you have quality Meta Tags. Many Search Engines still use Meta tags, Google still uses the description and title meta tag for its results.

After your meta tags, then check your links. Make sure that you have plenty of internal links so that the search engines can find all of your pages. If you are having a links page you may want to use the "NOFOLLOW" meta tag to prevent loss of PageRank.